Tuesday, April 8, 2014

Inaugural Lansing Microbrew & Music Festival Coming Up April 18-19 at Adado Riverfront Park

Craft brew, music and culinary lovers will gather at Adado Riverfront Park in downtown Lansing for the inaugural Lansing Microbrew & Music Festival scheduled for Friday and Saturday, April 18 and 19.

The festival will feature 50+ carefully selected Michigan, national and international craft breweries, 250+ craft beers, ciders, meads and wines as well as more than 100 musicians, marching bands, Homebrewer’s Challenge, food and brew pairings, rare and sour beer tours, and local food vendors.

Rockville, Maryland, band O.A.R. and reggae and hip hop musicians Dirty Heads will headline the Lansing Microbrew & Music Festival, festival producers announced today. Dirty Heads will play on Friday, April 18, and O.A.R. will perform on Saturday, April 19.

To celebrate the eleventh Microbrew and Music Festival, the popular regional event will tour to Lansing to host the event on the banks of the scenic Grand River. VIP and GA tickets include five 8oz. pours and custom tasting glass and feature 50+ carefully selected Michigan, national, and international craft breweries, rare beers including a unique festival edition, representatives and brewers from each brewery, 250+ flavors of beers, wines, ciders and meads, live musical acts, including headliners O.A.R. and Dirty Heads, marching bands, a silent disco DJ dance tent, and local food vendors. Festivities are scheduled to take place from 5-11 p.m. daily. In addition, VIP ticket buyers will gain early admittance and have access to entertaining lawn games, a heated VIP area, private restrooms, a dining area, hydration station, and custom food and beer pairings.

Microbrew & Music Festival will be working in conjunction with the Greater Lansing Food Bank and Xero Waste Events to bring you a wonderful event. 100% of proceeds from alcohol sales will benefit both of these non-profits. GLFB provides emergency food to individuals and families in need in Ingham, Eaton, Clinton, Shiawassee, Clare, Isabella and Gratiot counties. Food is distributed through an extensive network of food pantries and community kitchens located throughout the region. The Food Bank annually serves tens of thousands of people, many of them seniors and children. Our recipients also include the “working poor,” those individuals who are employed but don’t earn enough to meet housing, health, transportation and food needs. Xero Waste Events, is a Michigan non-profit organization providing comprehensive recycling services and educating communities on sustainable event practices. With the help of XWE, the 2013 Traverse City Summer Microbrew & Music Festival helped raise over $20,000 for Traverse City non-profit CherryT Ball which directly supports local food banks and Traverse Bay Children’s Advocacy Center. We are proud to partner with Xero Waste, as they also contribute an annual portion of its revenues to local charities.

Sam Porter, founder of the Microbrew & Music Festival, anticipates the festival will provide a burst of energy to the central Michigan region. “We’re excited to launch our eleventh festival as the first annual Lansing Microbrew and Music Festival. We have welcomed over 50,000 ticket buyers to ten [Traverse City] Microbrew and Music festivals over the past five years to experience the craft brew culture and great music of Michigan. Our goal is to have another sold-out festival and help drive thousands of residents and visitors into area businesses, bars and restaurants during an otherwise slower week in April,” he says. Porter adds that after-parties at downtown establishments will further connect festival attendees with the retailers.

The Microbrew & Music Festival at Adado Riverfront Park will take place under a 4,000 capacity mobile tent – the first of its kind in the US. It will house the main stage and provide cover and protection from the elements, if needed. Previous patrons have compared this spectacular structure’s appearance to the Sydney Opera House. Visit Tent Venue’s Facebook page for more information.

The Microbrew & Music Festival educates, celebrates, and inspires community collaboration through the joy of craft brew and great music while raising funds for non-profits.

Tickets and festival details are available at www.microbrewandmusic.com/lansing-tickets. Festival announcements, giveaways, and other information can be found at www.facebook.com/microbrewandmusic. Attendees are strongly encouraged to purchase tickets in advance, as the festival has sold out in past years.

Ticket buyers must be 21 years old.

No comments: